My biggest takeaway from the article: "But while many businesses struggle to turn recommendations into sales, the solar industry seems to have mastered the art of word-of-mouth marketing...50 percent of all residential solar sales are derived from referrals. That’s almost four times the Word of Mouth Marketing Association’s estimated market average of 13 percent."
So my questions for my loyal solar readers are:
1. Did you rely on word-of-mouth when making the decision to go solar?
2. How important is word-of-mouth for going solar?